Fnatic Adds Recording Artist Not3s to Talent Roster

London-based esports organisation Fnatic has revealed the signing of British recording artist Lukman “Not3s” Odunaike to its talent roster. As a result, Odunaike has become the first UK-based musician to sign with an esports organisation.

Odunaike will be seen collaborating with the ‘Fnatic UK Crew’, a roster of UK-based esports professionals and content creators, playing ‘community-driven gaming titles’ such as FIFA, Fortnite, and Call of Duty. The rapper’s addition to the Fnatic lineup is said to be part of the organisation’s ‘larger mission to continue pushing the boundaries of the gaming and esports sector as it enters mainstream culture,’ according to a release.

Lukman “Not3s” Odunaike commented on the signing in a release: “Gaming has allowed me to experiment with my creativity. As an artist and creator, I’m always looking for things that nobody has done before. I’m thrilled to join Fnatic, because of the sense of community I feel from the organisation, the players and from their fans. I look forward to bringing the worlds of music and gaming even closer together